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Your automobile isn’t just a vehicle for taking you from point A to point B;
it is a major part of your life. When you bought your first car you promised it by
name to take good care of it and love it forever, but things
happen and life goes on. Maybe there is a new car in your life, or
maybe you still have the old jalopy you first fell in love with, and you want to take better care of it.
You already give your car the best oil and fuel
to take care of the engine in top condition, but what do you
do to keep the auto body in good upkeep?
When people think of a car body, they think it completely cosmetic, and
so a lot will ignore it other than a wash and maybe
a wax if they feel flashy. Auto body shops do much
more for a car than cosmetic treatment. Other than the usual paintjob you can get from an auto body shop, they also do repair work on scuffs, scratches, dings,
dents, and even replacing bumpers and mirrors. Fixing your bumpers and mirrors at an auto body shop makes sense; you need those to drive safely so they are not considered vanity, but what about scuffs, dings,
and dents? Depending on the position of the dents, they can actually reduce highway gas mileage, and a car that’s owner looks like they don’t care about it, then others won’t care about it like if they hit it
in a parking lot with their car door, since what is one more scuff?
A good auto body shop will make sure that the repairs done to the body of your vehicle will make it look like it did when it came
from the factory. Don’t settle for an auto body shop that
will try and force unneeded treatments on you so they
can make more money, and they can even go as far to try and scare you into using them, citing car
insurance requirements and the like. Chose a reputable, honest auto
body shop, that will treat you fairly, and never push you
to add any unnecessary repairs that you don’t need and don’t
want; we believe you as a consumer have the fundamental right to spend
your money where you want.
If your car or vehicle is in bad appearance, it can affect
the integrity and safety of the car, not just how good it looks.
When you realize you need to go to an auto body shop to fix your car’s body, don’t
go with just any store, and choose a reputable
repair shop that has a reputation for fair and honest dealings.
LinkedIn has a great feature that connects with your
existing email accounts and allows you to invite anyone
you have interacted with to your network. This means that
you might reach people you interacted with once or twice, or
people that you haven’t spoken with in a while.
This is a powerful tool, but are you using it effectively in your
LinkedIn as a Data Collector
Look at all the ways you can collect data from people.
The easiest metric to track for most is their email
addresses, so ask people and promote their use.
Create mailers or offer contests via email registration. Remember, each email you collect is another potential
LinkedIn profile waiting to be connected to.
Also, you might convince someone to join LinkedIn when they receive an invite from you, which means more customers to interact with.
Easy Ways to Connect on LinkedIn
So, what are some easy ways to connect with users and get them to want to network with
you? Many companies have started suing LinkedIn as a corporate blog to
promote brand awareness. These blogs might not even have anything to do with the products being
sold, but they might tie in with corporate culture or
offer up some helpful knowledge or technique. This is called generating
substance, and if you want people to see a value in your postings,
you need to provide that substance, otherwise they
simply won’t care.
The nice thing about this is you don’t have to be
a multi-faceted business guru to provide content.
Maybe you promote an interesting link of the day, or maybe you repost
a news story about something company-related (please give credit if you do this.).
It could even be a humorous blurb or story, or even a business-appropriate joke to keep your network’s attention. The only constant is that the
postings stay constant. If you start it, then maintain it to help build that brand awareness.
Remember, people won’t actively look for you if they don’t know you exist.
One great way that some companies have started building a loyalty network is through
promoting their employees. Some companies will offer a spotlight on their employees, showing off the projects they have done or discussing their
high points. This not only helps to ensure your employees feel valued, but it also helps to paint your company
as more human, which is something you want when trying to get people
to connect with you.
Pitfalls and Things to Avoid With LinkedIn
Most of what has been discussed here has been the positives of using
LinkedIn for your promotions, but there are some pitfalls you may want to avoid.
Again, not all marketing works for all niches and some
can be turned off more easily than others.
For starters, when advertising with a graphic, consider the context that your audience will
view it in. LinkedIn is business to business networking.
Is your picture one that would be considered safe for a business networking platform?
Yes, attractive, nearly-naked people tend to get clicks,
but are those the kind of ads people at major corporations are going
to be more than likely be turned off due to lack of professionalism?
Consider your content in your pictures before posting and make
sure your graphics are a good match to your audience and marketing message.
Second, watch your language. While on the surface,
this could be taken as do not swear, on a deeper level,
you have to consider what a company will filter for and what they will allow.
Some words tend to trigger web filters pretty easily, so be careful about your verbiage.
Also, look at the message your words send. Are you trying
to be edgy, dynamic, endearing? Do your words properly convey the message you want
people to see? Sometimes people get so wrapped up in sending out a strong message
that they fail to consider if it is the right one.
Third, don’t verbally tie yourself to a region or company
if you can help it. While you may want to highlight a company on a landing page or maybe you are geared towards a certain region of the world, you don’t want to inadvertently exclude potential customers
because they think your ads don’t immediately apply to them.
Remember, you can focus your ads in terms of companies and locations ahead of time, so listing out that info in the actual ad might prove
Fourth, don’t slack on your content. It can be easy to start
with a big push, but the number one thing that kills an audience’s
interest is inconsistency. Don’t slouch on your posts.
Make sure you dedicate a certain period of time each day
to providing some form of content. If you can’t or think you
might have problems with this, hire someone to do it for
you or spend a day or two generating multiple posts so that you can just
plug and play. However you do it, just be sure
to keep doing it. You are setting an expectation of service as accompany when you post, and to do so inconsistently will send
a bad message abour what your company considers professional.
Fifth, be careful on rebranding. Some smaller companies take the philosophy of experimentation a bit too far and keep
trying to reinvent themselves every month or quarter,
but the truth of it is that many companies form bonds over the long term with clients, and just because you announce a name change or a new logo, that doesn’t mean that your clientele is
paying attention. To build your brand, you need consistency, so stick to
a logo or name and try to avoid being so edgy that you can’t make up your mind about your name.
Remember, you’re a business, not a rock star.
LinkedIn Final Thoughts
LinkedIn is a wonderful tool for reaching people in the business world.
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